Fairer Comparisons Guide

Unfair Comparisons: Nuancing the “Sold Not Bought” Category Imperatives, Tools and a Guide to Fairer Comparisons

The 5 Biggest To Do’s

(Imperatives)

Engage Teams with the “Why” and the Superpower of the industry
Empathy Training
Shifting from Sales Tactics to Fear Management
Creative Problems Solving/Problem Reframing Training (Design Thinking)
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Tool-Box Resources

5 Whys

The Empathy Mad Lib

The Innovation Portfolio

The Authenticity Scoring Tool